Medical device and diagnostics distribution in India
A focused distribution partner for medical devices and diagnostics in India.
We work with global and Indian manufacturers to reach hospitals, laboratories and clinics. Based in Mumbai, we start with Maharashtra and Western India and grow with our partners.
Who we work with
Manufacturers that want focused coverage, not a place in a long catalogue
Global manufacturers
Entering India, or looking for stronger coverage than they have today.
- Coordination of regulatory documentation and import
- Launch with a small number of reference customers
- Local stock, credit and first-line support
Indian manufacturers and importers
Looking for a focused partner in Maharashtra and Western India.
- Field sales and demand generation in the region
- Stock, delivery and collections
- Clear targets and regular reporting
What we do
Sales, supply and service in one partner
Market development
- Sales to independent hospitals, nursing homes, laboratories and specialty clinics
- Product demonstrations and trials with doctors and laboratory teams
- Pricing, quotations and tenders
Supply
- Local warehousing, including 2–8 °C storage
- Order handling and delivery
- Stock and expiry management
Service and reporting
- Invoicing, credit and collections
- Application support and user training
- Monthly sales and market reports
Focus
Areas of focus
IVD
Diagnostics
Reagents, kits and analysers for laboratories, including immunoassay and molecular testing.
Hospital
Surgical and hospital consumables
Including ophthalmic surgical consumables used in cataract surgery.
Specialty
Small devices and instruments
Precision instruments and devices for specialist care.
Context
A large market that relies heavily on imports
Share of India’s medical devices that are imported.2
Cataract surgeries performed in India in FY2024-25, or 9.8 million.3
For manufacturers in the EU, the India–EU FTA is expected to phase out most Indian duties on medical and surgical equipment from 2027.1
Sources
- European Commission, EU–India trade agreement: negotiations concluded 27 Jan 2026; proposals sent to the Council 11 Sep 2026. Duties of up to 27.5% on medical and surgical equipment to be eliminated on about 90% of tariff lines, in phases.
- Reply in Parliament, July 2025, as reported by Medical Dialogues.
- Ministry of Health and Family Welfare, reply in the Rajya Sabha, 30 Jul 2025 (98 lakh cataract surgeries in FY2024-25).
How it works
Four steps
Conversation
First call
Your products, customers and goals for India.
Fit and territory
2–3 weeks
Demand check, territory, terms and a launch plan.
Launch
First accounts
Stock in place and first orders with reference customers.
Growth
Ongoing
More accounts and regions, with monthly reporting.
More on how we work · Timings are indicative.